communicating leadership results
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Sector: Financial services
Company: Banco de Credito del Peru (BCP)
Role: Design Research, Content designer, Facilitator
Tools: Interviews, Projective techniques, Proof of concept, Workshops
Date: 2020
THE CONTEXT
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* Due to the proprietary nature of this work, the case study will discuss my process and some of the work but at very high level.
UNDERSTANDING THE USER'S NEEDS
To understand at what level were BCP leaders employing the leadership framework, the HR team launched a survey to all of the bank employees to collect feedback regarding their bosses on key leadership aspects.
In order to communicate the results adequately, I proactively took ownership of the task. I re-designed the results document, printed prototypes and conducted 10 user test guerillas to adjust the prototypes based on the user's needs. After several loops and evaluations, the final document was delivered to all leaders.
Prototype used for User Test Guerrillas with leaders
Analysis & discoveries
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co-creation workshops
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Sample from the virtual workshops
* Blurred content due to the proprietary nature.
NEXT STEPS
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see other projects
How might we enhance the day-to-day journey of the bank's branch employees through the tools provided for them?
(before and during the COVID-19 pandemic)
MAKING REMOTE CHANNELS THE FIRST CHOICE
How might we turn remote advisors into the main interaction channel, leaving the bank branches as the last option?